BOOMER NATION

Commentary from and for those old enough to know better and young enough to still do something about it!

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Sunday, May 15, 2011
 
Thanks for participating in our Media Survey. Here are the results.

Out of 60 participants:

Six have no TV at all (but do have cellphone and internet)
12 use an antenna to receive local broadcast TV stations
3 use converter boxes on older sets 9 use HDTV sets

14 have Cable TV, Internet and Phone Bundled
Average monthly cost $153.00
High: 225
Low : 85

15 have Cable TV and Internet Bundled
Average monthly cost $138.00
High: 210
Low: 64

7 have Internet and Phone Bundled
Average monthly cost $ 85.00
High: 160
Low: 45

10 have Satellite TV
Average monthly cost $77.00
High: 108
Low: 25

5 have internet only
Average monthly cost $52.00
High: 72
Low: 32

3 have basic Cable TV
Average monthly cost $17.00
High: 20
Low: 15



18 subscribe to newspapers
Average monthly cost $16.00
High: 28
Low: 2.00

25 have cellphone service
Average monthly cost $ 105.00
High: 230
Low: 45

6 have prepaid cellphone service
Average monthly cost $21.00
High: 30
Low: 10

1 has Magic Jack Phone
Average monthly cost $1.60

2 have paid Skype Service
Average monthly cost $3.00


26 have Netflix Movie Service
Average monthly cost $ 12.00

5 donate to NPR or PBS
Average monthly donation $ 18.00

15 subscribe to magazines
Average monthly cost $ 5.80

2 subscribe to online newspapers
Average monthly cost $6.00

3 subscribe to Sirius Satellite Radio
Average monthly cost $14

2 subscribe to Pandora Music
Average monthly cost $3.00

2 subscribe to Napster Music
Average monthly cost $5.00

4 persons use iTunes to download one or more songs per month

Respondents ages ranged from 25 to 80
Average respondent age was 53

Survey results are not as complete as I had hoped because there were several apples-oranges and pears comparisons.
For example, there is no breakout of cable TV with premium channels and
I am fairly sure some did not list their cellphone subscriptions because,
unfortunately, I did not ask specifically for that information.

A few observations:
Most who have no TV were under age 35
All under age 35 do not subscribe to a newspaper
Most who subscribe to newspapers were over age 40
Several said they were able to get lower cable TV subscription rates because they called their provider and threatened to discontinue service.
Several said they are angry with their cable providers because they must subscribe to packages which include many channels they never watch.
And several said they are glad they participated because they hadn’t realized
just how much they were spending on these items.
The survey took awhile to complete because I went out of my way to get more participants from the ‘under 30’ group.

Thanks again for participating in the survey. Our plan later this summer
is to install an amplified HDTV antenna and drop cable TV completely.
An early test with a small antenna brought in 16 local channels, and we hope to get more with a stronger antenna.